Here is What You'll Learn
WHAT IS SEO AND HOW DOES IT WORK
SEO (search engine optimization) is often misunderstood and there are lots of misconceptions about it. We'll start by level-setting what SEO is and how it works. This will provide you with the foundation of understand why SEO is so important.
ON-SITE SEO SUPERPOWERS
There are two important parts to SEO - the on-site SEO and the off-site SEO elements. We'll share the most important aspects of On-Site SEO to ensure you have a clear grasp of what's involved and how to invest properly in your website to maximize the attraction and conversion aspects of SEO.
WHY YOU SHOULDN'T IGNORE SEO
SEO is powerful and it can attract a lot of new patients for you, but it takes work and investment. Learn why you shouldn't ignore this powerful part of your strategic marketing efforts for your dental practice.
OFF-SITE SEO SUPERPOWERS
Most people think of SEO as a website only strategy, but to really grow your online presence and search engine rankings locally, you need to employ the off-site SEO strategies as well. We'll share what these are and how to do them.
SEO MYTHS & FACTS
Let's bust some myths about search engine optimization and look at the SEO truths that will empower you to use SEO more effectively.
WHY EVERY DENTISTS SHOULD LEVERAGE SEO FOR THEIR PRACTICE
Come away with clarity on why you should invest in SEO, how to do it, and what your next steps are to get your practice ranking higher on Google.
About Ian Cantle
Ian Cantle is the founder of Dental Marketing Heroes and Outsourced Marketing Inc. and is an Amazon best-selling co-author of 'Content Marketing For Local Search: Creating Content That Google Loves and Prospects Devour'. For over 20 years Ian has helped businesses and dental practices grow by installing proven marketing systems that yield higher results, attract more patients, and create a sustainable growth engine.
What Ian loves most is freeing dentists from the confusion and drudgery of managing their marketing so that they can build their practices and enjoy newfound freedom, you know embracing the reasons they became dentists in the first place.
What People Say
"Ian and his team have helped us grow our practice and we are now experiencing the highest patient growth and revenue growth in our history. Their strategic focus, the alignment of all our marketing efforts, and insightful reporting have made our marketing more effective, our growth faster, and it’s never been easier - because they do it all, and do it with excellence!"
Dr. Jesse Chai
Bradford Family Dentistry
"Working with Ian and his team has been an outstanding experience. From strategic planning to implementation, they make the process easy and effective. As far as online marketing is concerned, they're the best I've ever worked with."
Dr. Jake DaBell
Ian has been amazing to work with. He was able to bring our vision to light by listening and asking all the right questions. His willingness to meet with us and listen to our ideas more than exceeded our expectations. His patience with our learning curve of marketing our startup has also been supportive. Would highly recommend Dental Marketing Heroes to anyone wanting to work with someone who actually listens to you and feels like part of your own team.
Evolve Dental Konsulting