Here is What You'll Learn
What is social media marketing
In order to leverage social media marketing, we need to clearly define what it is... and what it isn't.
How To Choose the best social media networks
It's all about your audience. Your social media efforts must be focused on being where your ideal patients are. We'll explore important data and share how to do this.
Does social media marketing work for dentists?
This is an important question that every dentist should ask before investing their time, energy and money into social media for their practice.
Organic Social Media vs. Paid Advertising Social Media Marketing
Social media marketing for businesses requires a combination of paid advertising and organic posting. You'll learn why this is and how to get them working together.
The biggest social media myth(s)
Social media is probably the most misunderstood marketing channel there is. We'll explore why this is and what the truth is about social media marketing.
Your Social Media Playbook For Sustainable Social Media Marketing
You'll learn 12 dental social media marketing tips and discover the social media sustainability model (aka the sandwich method) so you can build a sustainable social media presence that produces great results.
About Ian Cantle
Ian Cantle is the founder of Dental Marketing Heroes and Outsourced Marketing Inc. and is an Amazon best-selling co-author of 'Content Marketing For Local Search: Creating Content That Google Loves and Prospects Devour'. For over 20 years Ian has helped businesses and dental practices grow by installing proven marketing systems that yield higher results, attract more patients, and create a sustainable growth engine.
What Ian loves most is freeing dentists from the confusion and drudgery of managing their marketing so that they can build their practices and enjoy newfound freedom, you know embracing the reasons they became dentists in the first place.
What People Say
"Ian and his team have helped us grow our practice and we are now experiencing the highest patient growth and revenue growth in our history. Their strategic focus, the alignment of all our marketing efforts, and insightful reporting have made our marketing more effective, our growth faster, and it’s never been easier - because they do it all, and do it with excellence!"
Dr. Jesse Chai
Bradford Family Dentistry
"Working with Ian and his team has been an outstanding experience. From strategic planning to implementation, they make the process easy and effective. As far as online marketing is concerned, they're the best I've ever worked with."
Dr. Jake DaBell
Ian has been amazing to work with. He was able to bring our vision to light by listening and asking all the right questions. His willingness to meet with us and listen to our ideas more than exceeded our expectations. His patience with our learning curve of marketing our startup has also been supportive. Would highly recommend Dental Marketing Heroes to anyone wanting to work with someone who actually listens to you and feels like part of your own team.
Evolve Dental Konsulting